Presenting something is an art.
In which we can express our
thoughts clearly to others by using some visual mediums.
While hearing is not sufficient for full understanding, it is a prerequisite for listening. For this reason, a speaker must first acknowledge that, listening aside, hearing is itself a complex process. People actually hear a rather small percentage of what we say. Hearing every word of a sentence is really not necessary for comprehension--most of the words we use in oral conversation are fillers. Moreover, the human brain can assimilate about 500 words a minute, but even the fastest speaker can articulate only about 150 words a minute. Therefore even the most dedicated listeners has a lot of brain capacity that is not being used while listening to a speech. People use that "excess capacity" in different ways while simultaneously listening to a speech.
1. Anticipation: Many listeners will try to anticipate
the next part of a speech. This activity is generally one that works to the
advantage of the speaker. In a carefully constructed speech one can try
to make sure that the audience reaches the conclusion of a particular point
before one actually articulates it. This result enhances the likelihood
of agreement. A negative aspect of this effort is that an easily
anticipated construction will lead to boredom, and the listener will tune out
of the speech. There is a fine line between predictability that eases the
task of listening and one that turns it off completely.
2. Preparation: Many listeners will use their
"excess capacity" to prepare a response to the speaker. There
is often time for questions and answers at the end of speeches, and the
audience sometimes looks forward to that opportunity. Some in the
audience will use the Q&A to explore genuine questions related to the
substance of the speech; others will use that time to articulate sincere
disagreements with the content of the speech; and some mean-spirited
individuals often use the Q&A to embarrass the speaker. A speaker
must remember that the speech is designed precisely to elicit a response--the
audience's decision to use some of their attention to formulate a response is
entirely legitimate and evidence of such preparation (note-taking, for example)
is a good signal.
3. Comprehension: Listeners will often spend
considerable time trying to understand what the speaker is saying. As a rule,
however, a speaker should try to keep this activity to a minimum. The
clearer the logic of the speech, the less time will be spent on
comprehension. If the speech is confusing or ill-structured, the audience
will spend more effort trying to figure out what the speaker is trying to say
than actually listening. These signals (usually scrunched-up faces) pose
a significant challenge to a speaker. Trying to regain the audience's
comprehension in the middle of a speech is difficult. A speaker aware of
this problem should slow down the rate at which he or she is speaking, attempt
to use simpler language, and immediately serve up some concrete examples of the
point being made. Usually such modifications can allow the audience time
to re-engage.
4. Visual Listening: Much of the hearing that occurs during a
speech is visual. The audience will spend a great deal of time gathering
information from the speaker's appearance, demeanor, and gestures.
Indeed, the first items of information communicated during a speech are
transmitted before the speaker has uttered even a single word.
Unfairly, but inevitably, an audience will make rapid assessments of the
speaker's credibility on the basis of initial visual cues. Most
audiences believe this assessment to be peripheral to the speech; studies
suggest that it is critical. One estimate is that "words account for only
7 percent of the speaker's effect on an audience. A massive 55 percent of
the speaker's impact comes from the visual, i.e., how he looks, facial
expressions, gestures, body language and posture, etc., while 38 percent of
this impact comes from voice: does he sound trustworthy, is his voice varied
and interesting to listen to?"
5. Content Filtering: An audience usually interprets the
first points made by a speaker within its own frame of reference, and not the
speaker's. For example, a speaker talking to an audience about a current
issue such as abortion should expect most listeners to already have some views
about the subject. Bringing up the subject of abortion, therefore, will
stimulate per-determined views of most listeners. Listeners will often
assume that the speaker already understands their own point of view and mishear
the speakers words within that frame of reference. This phenomenon is
perhaps inevitable, but it represents a serious challenge to a speaker.
Selective listening can distort the meanings of the speaker and can lead to
confusion. Words or phrases with multiple meanings can add to this confusion.
Establishing control of content can minimize the degree of filtering
within an audience, and this end is best accomplished by clear definitions of
unfamiliar terms, the use of concrete words, and explicit definitions of
politically "loaded" terms.
6. Environmental Filtering: Many times listeners are simply
distracted by things beyond the control of the speaker such as coughs, temperature,
and uncomfortable chairs. A speaker must also remember that giving a
speech is a social activity (and should be celebrated as such) and that an
audience will engage in activities even while the speech is being
delivered. Whispering and passing notes crosses a clear dividing line
between an attentive and inattentive audience. Falling asleep is perhaps less egregious since it is usually a solitary act. If a speaker witnesses a
number of such activities, however, then he or she knows that the audience is
being lost.
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